A study, conducted by Gallup and Amazon Web Services, found that 72 per cent of businesses in the UK have vacancies for workers with digital skills and more than two thirds (68 per cent) find it challenging to hire the digital workers they need – which 45 per cent attribute to a shortage of qualified applicants. Ben Foster, CEO of The SEO Works, said the skills shortage was down to the obsolescence caused by ever-changing digital needs. “There’s no doubt that the digital skills gap in the UK is pronounced. Covid rapidly accelerated digital adoption as everyone was forced online, and many businesses woke up to the benefits of digital. Since then, demand for emerging technologies has increased ahead of the skills required to deliver them.” Click here for more.