The ESFA’s apprenticeships campaign ‘Fire It Up’ is now in its second phase. The second phase of the campaign continues to target broad audiences but will also focus activity on those audiences that contribute to widening participation in apprenticeships such as those from disadvantaged backgrounds, women in under-represented sectors, low paid workers, people with learning difficulties or disabilities and people from ethnic minority backgrounds. There will be adverts on TV, cinema, poster sites, digital and social media. They would like providers and employers to share case studies of their own apprentices, via email at apprenticeships.campaign@education.gov.uk and on your own channels. They will consider these case studies for potential PR opportunities and will be in touch if they can feature them as part of the campaign. The campaign will be on Twitter, LinkedIn, Facebook and Instagram, using @FireItUp_Apps #FireItUp. For any campaign related questions you can contact apprenticeships.campaign@education.gov.uk.
