From: SEmarketing
[SEmarketing@lsc.gov.uk]
Sent: 16 February 2011 16:33
Subject: SE NAS Marketing and
Apprenticeship Vacancies News
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In this issue: |
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This
newsletter is produced monthly by the SE region National Apprenticeship
Service Marketing team. It is sent to training providers, Apprenticeship Ambassadors, Connexions, and Local Authority contacts who may be interested in
Apprenticeship marketing and vacancy information. Marketing Apprenticeship
Week 100
Apprentices in 100 Days Campaign Update Facts and
Figures Apprenticeship
Awards Apprenticeship Vacancies Vacancy
Manager Guide Successful Vacancies If there is
anything you would like to see included in the next edition please contact Laura Kennard. |
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Apprenticeship Week 7th to 11th
February Thank you to
all of you for making Apprenticeship week a success it
was busier than ever with NAS, partners and providers holding over 100
different activities to promote the week. Training
providers arranged a variety of events from information sessions to awards
ceremonies and celebrity job swaps to MP
visits. There
has been lots of press coverage around Apprenticeship Week and in the South
East we have seen over 50 press cuttings so far that mention Apprenticeship
Week and
We achieved
local radio and TV coverage which included NAS directors appearing on BBC
radio Apprenticeships
have also achieved unprecedented national coverage including:
NAS staff
attended around 50 provider events which included talks about
Apprenticeships, handing out awards and speaking to young people and
employers. We have been
flooded with photos of all the activities that went on, we hope to share
these when we have worked out the best way to do this. 100 Apprentices
in 100 Days Campaign Update The ambition
for the 100 in 100 campaigns is to challenge local
businesses to generate 100 new Apprenticeship placements within a
local area in 100 days. We are working
with training providers and partners to achieve this target. We
launched four 100 in 100 campaigns over Apprenticeship Week in Guildford, The Below is an
update on the progress to date:-
Due to finish
in 2 weeks, we are currently at 91 Apprenticeship places and of these 46 are
filled to date. Launched in
November last year and currently at 49 Apprenticeship places pledged and 26
filled to date. Launched on
Friday 11th Feb, 70 employers attended and we received 28 pledges
on the day. A slightly
different format with this campaign in that it will be 111 Apprentice places
in 2011. Launched on
Tuesday 8th Feb, 56 employers attended and we received 20 pledges
on the day. Launched on
Thursday 3rd Feb, 15 employers attended and we received 3 pledges
on the day. Launched on
Thursday 10th Feb, 51 employers attended and we received 29
pledges on the day. Launched on
Monday 14th Feb, 61 employers attended and we received 57 pledges
on the day. Overall the
events were well attended and the pledges on the day are a successful start
to the campaigns. Thank you to
all providers involved in theses campaigns for pulling together all the
information needed to launch. Facts and Figures The
number of hits to the Apprenticeship website reached 140,000 last week,
around double what we would normally expect. There were 35,000
hits on Monday’s launch day alone. Usually website
hits are around 75,000 a week Thank you to
everyone who contributed to such a successful week, whether it was staging an
event or using the supporter’s logo on your emails. We
look forward to a busy year as we follow up the interest generated. Apprenticeship Awards 2011 Applications
are now open to find To find out
more about how to enter, visit apprenticeships.org.uk/awards
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Entries close on 25 March 2011 *********************************** |
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Apprenticeship Vacancies |
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Apprenticeship
vacancies online had 16,875 registrations in the SE region which is an increase of 103% on last years
Apprenticeship week registrations. Following the
launches of all the 100 campaigns across the region, we need to be able to
recognise on Av what vacancies correspond to which campaigns. If you are
involved in any of the campaigns, please use the following coding at the
beginning of the vacancy title: Southampton –
S100 Vacancy Manager Guide Please note
the user guide has been updated to include more detail on Part Time working.
Please familiarise yourself with the update here. Successful vacancies One of the key
performance areas of Apprenticeship vacancies is the vacancy success rate.
This is calculated by the number of successful candidates (both on and
offline) divided by the number of completed vacancies. Across the country we
are targeted to reaching 60%, but as a region, we’re flagging behind at 48%. Since the New
Year we have been encouraging providers to complete outstanding vacancies in
an attempt to improve the volume of successful candidates. Whilst this has
made a vast improvement in the day to day housekeeping of vacancies, it’s the
success element to this that is most important to us. We understand that
there may be confusion when completing vacancies. Completing a vacancy
is the process which records the outcome of your recruitment, ie: completed
or withdrawn. A completed vacancy is the status it has on the system.
Outlined below are the various scenarios that dictate what status vacancies
should have, and the activity required. Status:
Closed – The vacancy has passed the
closing date and the provider/employer is taking candidates through the
recruitment process. Candidate applications may or may not be being process
through Av. What do I
do if the successful candidate’s application is sat in “in progress”? This candidate can be moved to successful by
pressing the green ‘play’ button. You will then need to make other candidates
unsuccessful by clicking the ‘no entry’ button. This vacancy can now be
marked as completed. What do I
do if the applications went through the employer’s own site? Because there will not be any applications in the
ladder, you will need to record success using the offline successful
candidates field at the top of the vacancy ladder. Press edit, enter the
number of successful candidates appointed and click save. This vacancy can
now be marked as completed. What if I
have applications in my ladder, but none of them are successful? The employer
has still recruited someone. In
this scenario you need to clear down unsuccessful candidates by pressing the
‘no entry’ sign. As there is an Apprentice now in post at the employer, add
an offline success by clicking edit next to the offline successful candidate,
entering the number of apprentices who have started and click save. This
vacancy can now be marked as completed. What if the
employer interviewed candidates, but does no longer want to offer the
vacancy/take on an Apprentice? Candidates
will need to be made unsuccessful by pressing the ‘no entry’ button. The
vacancy can now be marked as withdrawn. Vacancies
should only ever be marked as completed when successful candidates have been
appointed, either by candidates who have applications on the vacancy ladder
or through applying direct to the employer. The number of vacancies
advertised and the number of successful candidates marked on the system
should also match, as the number of vacancies should reflect the number of
starts you register with that employer. Please be
vigilant when completing vacancies, should you make a mistake when completing
them, please let us know, we may be able to revert it back to rectify the
mistake. If you are in any doubt about completing your vacancies, please
contact a member of the Av team – se-avsupport@apprenticeships.gov.uk |
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This newsletter is edited by Laura
Kennard, Marketing Co-ordinator, National Apprenticeship Service, laura.kennard@apprenticeships.gov.uk, 01273 783583. If you no
longer wish to receive these updates please un-subscribe. |
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