From:                              SEmarketing [SEmarketing@lsc.gov.uk]

Sent:                               06 October 2010 16:22

Subject:                          NAS Marketing and Vacancies News

Attachments:                 Ask the experts.doc

 

 

 

SE NAS Marketing and Apprenticeship Vacancies News

 

October 2010

 

 

In this issue:

 

 

Marketing

National Marketing Campaign

100 in 100 Campaigns

Young Apprenticeship Ambassadors

Research

Technician Title

 

Apprenticeship Vacancies

Vacancy Dates

Interesting Vacancies

New minimum wage for apprentices

 

If there is anything you would like to see included in the next edition please contact Laura Kennard.   

 

Marketing

 

 

National Marketing Campaign

NAS have been given exemption status to run a national campaign starting on 25th October.  The campaign will focus on three audiences: New employers in key sectors including retail, financial, engineering, IT, logistics, creative and cultural and manufacturing (targeted through direct mail), current employers (targeted through letters) and current prospects (targeted through eshots), new employers will also be followed up through telemarketing and radio advertising. Full details will follow shortly.

 

100 in 100 Campaigns

NAS are coordinating a series of city based business community appeals to find 100 new apprenticeship places in 100 days, referred to as 100 in 100 campaigns.

 

The Portsmouth 100 campaign launched on Thursday 30th September, it was a successful event with around 30 employers attending to show their support for the Apprenticeship campaign.   It was encouraging to see that on the day of the launch, we received 16 Apprenticeship places pledged by various employers and to date we have seen 25 places pledged, which continues to rise everyday.

 

There has been a huge amount of press coverage in the Portsmouth News about the campaign, including a 12 page supplement which featured stories from the 10 training providers involved.  Portsmouth News continue to support it with daily stories for the 100 days of the campaign.

 

We have also started early planning for more 100 campaigns to start in Brighton & Hove, Southampton, Isle of Wight, Maidstone and Canterbury.  Providers will be contacted as required.

 

Young Apprenticeship Ambassadors

We already have one young ambassador for the South East, but would like to see some more names come forward to take on the role to promote Apprenticeships to young people and employers.  Candidates need to have been an apprentice or are currently on an Apprenticeship, feel confident in talking in front of audiences and have a real passion for Apprenticeships. If you think you know of the perfect candidate please send details through to Laura Kennard.

 

For more information on the group please visit our website.

 

Apprenticeship Week 2011

Apprenticeship Week will be 7th to11th Feb 2011 so make a date in your diary! We are planning to hold some provider workshops to share good practice and discuss ideas on activities for the week. These will be in Nov/early Dec, dates tbc.

 

For more information on the week, please visit our website.

 

Research

There has recently been some research commissioned by AAN for Apprenticeships, for the full report please visit these sites HR Magazine and CEP LSE.

 

Apprentice Graduates awarded Technician Title

David Willett’s gave a speech on 4th October to the Conservative Party conference.  In his speech he discusses Apprenticeships and also includes an announcement that apprentices in key sectors such as engineering, construction and manufacturing will be officially awarded the title Technician on successful completion.

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Apprenticeship Vacancies

 

 

Vacancy Dates

Please remember that if you are extending the closing date on vacancies, please ensure you amend the interview and start date.

 

Interesting Vacancies

As part of the national marketing campaign launching 25th October we will be featuring ‘job of the week’ on our Twitter and Facebook pages. If you are posting an interesting vacancy, or a vacancy with an interesting/unusual employer, please let us know by emailing Laura Kennard.

 

New minimum wage for apprentices

At the recommendation of the Low Pay Commission, beginning in October 2010, all apprentices under the age of 19, and all those over the age of 19 in their first year of apprenticeship, will receive a new minimum wage. The new hourly rate will replace the existing minimum weekly rate.  For further details please click here.

 

FAQ’s

Please see attached FAQ’s collated that may help you when posting vacancies.

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