From: SEmarketing
[SEmarketing@lsc.gov.uk]
Sent: 21 January 2011 16:21
Subject: Apprenticeship Marketing
and Apprenticeship Vacancies News
Attachments: Referrals procedure
January 2011.doc
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In this issue: |
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This
newsletter is produced monthly by the SE region National Apprenticeship
Service Marketing team. It is sent to training providers, Apprenticeship Ambassadors, Connexions, and Local Authority contacts who may be interested in
Apprenticeship marketing and vacancy information. Marketing Fresh Approach
to Business Campaign Apprenticeship
Week Apprenticeship
Awards 100 in 100
campaigns Apprenticeship
Ambassadors Apprenticeship Vacancies Vacancy
Referrals Apprenticeship
vacancies Stats If there is
anything you would like to see included in the next edition please contact Laura Kennard. |
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Fresh Approach to Business Campaign This national
campaign consists of direct mail and telemarketing with some newspaper
display advertising. It has generated over 600 leads so far, and activity
continues in January with direct mail to the Finance sector and telemarketing
to the Logistics sector. There will also be some radio advertising during
Apprenticeship Week on Classic, TalkSport, JazzFM and Factsheets
used in the direct mailings can be viewed here. Apprenticeship Week 7th to 11th
February Thank you to
all of you for sending in your activity plans, there is over 80 events taking
place across the South East. Here you can see a list of the
activities taking place as well as activities in other regions. The list is
not fully up to date but should be completed in the next couple of days. If you have
requested a NAS speaker for your event they should be in touch with you in
the next couple of days. If you haven’t been contacted by Friday 28th
January the end of next week, please contact Amanda
Sayers or Laura
Kennard. We are
arranging a number of MP visits during Apprenticeship week:
The MP’s will
be visiting employers and apprentices within their constituency. Some
providers have been very successful and managed to arrange their own MP
visits to their events. Please use the
‘Supporting Apprenticeship week’ logo which can be downloaded here. Apprenticeship Awards 2011 Applications
are now open to find Simon Waugh,
Chief Executive of the National Apprenticeship Service said: “The To find out
more about how to enter, visit apprenticeships.org.uk/awards
or call 08000 150 600. Entries
close on 25 March 2011. 100 Apprentices
in 100 Days Campaign Update The ambition
for the 100 in 100 campaigns is to challenge local
businesses to generate 100 new Apprenticeship placements within a
local area in 100 days. The aim is for
public and private business leaders, training providers, the National
Apprenticeship Service and local media to deliver a sustained public
relations campaign to influence the business community to drive up the number
of Apprenticeship opportunities. We have a
number launching during Apprenticeship week and below is an update on the
progress to date:- This campaign
is now finished and was very successful. Overall we managed to achieve
138 Apprenticeship places offered and of these 108 were filled. Thank
you to all those involved.
These launched
in November last year and we are over half way through the campaign, the
numbers continue to rise to reach the 100 target. The breakfast
launch event is to be held on Friday 11th Feb at the DeVere Hotel
in The breakfast
launch is to be held on Tuesday 8th Feb at Northwood House in The launch is
to be held on Thursday 3rd Feb at the Guildford Spectrum from
11.30am-1.00pm with a free lunch. Employers interested in attending
should contact Rob
Boreham. The launch for
this campaign will be 15th Feb at Hawth Theatre from 8.30am-10.30. Employers interested in attending
should contact Rob
Boreham. The breakfast
launch is to be held on Wednesday 9th Feb at Penta Hotel from
7.30am-9.30am. Employers interested in attending should contact Ruth Harris The breakfast
launch is to be held on Monday 14th Feb at De Vere Milton Hill,
Abingdon from 7.30am-9.30am. Employers interested in attending should
contact Ruth
Harris. If you would
like further information please contact Amanda Sayers. SE Apprenticeship Ambassador Network The South East
has an ambassador network of eleven members: Nigel
Whitehead from BAE Systems Marcus
Hutchings from AWE Brian May from
the Berthon Boat Company Kellie Rixon
from the Gillian Doel
from Exxon Mobile Emma Bell from
the Gala Coral Group Gavin Wright
from Hampshire County Council Ross Cowie
from InterContinental Hotels Group Keith
Conniford from Lookfantastic David Joyce
from Mercedes Benz Jane Longmore
from Paul carter
from Our
ambassadors help promote apprenticeships to other employers, schools and
partner organisations and act as advocates of the apprenticeship route. They will
also be supporting Apprenticeship Week by speaking at events and will be
judging the regional Apprenticeship Awards. |
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Apprenticeship Vacancies |
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Vacancy referrals The
Apprenticeship Vacancies (AV) team check all vacancies before they go live on
the website and may refer them back to the provider if they are not
acceptable. To avoid these referrals please look at the attached document so
that you are aware of the main reasons why vacancies are referred and how
this can be avoided. When speaking
to employers about AV please encourage them to add as much detail as they can
to their vacancy description. This allows vacancies to be described more
fully and attract the right applicants. Apprenticeship vacancies Stats (as of 21st January) Registered
Candidates
Vacancies
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This newsletter is edited by Laura
Kennard, Marketing Co-ordinator, National Apprenticeship Service, laura.kennard@apprenticeships.gov.uk, 01273 783583. If you no
longer wish to receive these updates please un-subscribe. |
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